AMKA is approaching Rural radio as a strong mean of communication to spread its plans around larger areas and larger groups of people.

But what is Rural radio? As the FAO Rural Radio Website clearly defines, Rural radio is a vital communication tool, particularly in Africa. Created and established more than three decades ago, this form of radio has become increasingly familiar, loved and used by the local populations.

It promotes the exchange of views, brings people closer together, stimulates information, and enhances the value of local know-how. Thanks to rural radio, people can familiarise themselves with their environment and with the local socio-economic and health care programmes. Rural radio also offers information and understanding of the world around. Thus, rural populations can participate in the development programmes and activities.

Rural radio fulfils a large number of functions, as:
	A social enquiry tool
	A means for cultural expression and entertainment, for collecting, preserving and enhancing oral and musical heritage.
	A tool for gathering information on social issues that is essential for defining, planning and implementing local development processes
	A channel for interactive communication, dialogue and debate on a wide range of development issues.
	A means for training and transfer of knowledge and technologies (e.g. radio listening groups and print media).
	An information channel on crucial topics for rural livelihoods.
	An agent of social change
	A tool for conflict management and resolution
	An alternative mass medium to overcome the shortcomings of state and commercial broadcasters
	A channel for expressing ideas and opinions
	A tool of democratization